17 Ways to Inspire Confidence without Testimonials

by Dean Rieck

Testimonials are a great way to support and prove the claims in your advertising. They also engage the "bandwagon" effect: the more people doing it, the more acceptable it is.

But there's nothing magical about testimonials. The key is to show "other people doing it." So while you should certainly build a collection of powerful and enthusiastic testimonials, there are endless proofs you can use to create confidence. Here are some of the most effective:

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