13 Powerful Ways to Energize Your Guarantee

by Dean Rieck

When you create a direct mail package, do you drop in a standard guarantee at the last minute out of habit or because it's company policy? This is a mistake.

A guarantee can be one of your most powerful selling tools. It's proof that you're reputable. It helps lower perceived risk. And it almost always boosts your response if used properly. So here are some tips to power-up your guarantee and make it work for you:

Copyright © 2003 Dean Rieck. All Rights Reserved.
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