12 Fast Fixes to Boost Mail Response

by Dean Rieck

In an ideal world, you would always have an adequate budget and plenty of time for all your direct mail tests. But here in the real world, things don't always work out that way.

To survive in direct mail, you need a few tricks up your sleeve to boost response when time is short and the budget is lean. Here are 12 quick and easy testing ideas.

Copyright © 2001 Dean Rieck. All Rights Reserved.
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