11 Insider Tactics for Direct Response TV Ads

by Dean Rieck

Direct response television advertising is a rough and tumble business. Few products have enough mass appeal to work on television. And conservative estimates reveal that only one in 20 products tested actually turns a profit. Those that are successful have their market share eroded almost immediately by knock-off artists. It's enough to turn your hair gray and make your teeth chatter.

But if you can stand the heat in this gadget-filled kitchen, here are 11 tactics that insiders use to improve their odds for success.

Copyright © 2001 Dean Rieck. All Rights Reserved.
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