11 Delicious Recipes for Successful Advertising

by Dean Rieck

Melt 3 tablespoons of butter in a fondue pot. Stir in 3 tablespoons of all-purpose flour and cook on low heat for about 2 minutes. Mix in 1 1/2 cups of dry white wine and stir constantly until thick. Add 1 1/2 cups grated Swiss Cheese and stir until melted.

Beat 4 egg yolks and 2 tablespoons of thick cream, then stir into the cheese mixture. Season with 1/4 teaspoon nutmeg and 1/4 teaspoon white pepper. For an extra kick, add a dash of Kirschwasser. Serve with cubes of your favorite breads and diced vegetables. Serves 2 to 4.

If direct marketing were only as simple as this delicious cheese fondue, I'd write a book, sell a few million copies, and retire.

There are plenty of recipes for success out there. I have quite a few of my own. But despite what some gurus would have you believe, selling is more complicated than cooking. And though many of these recipes are helpful for analyzing and discussing what works, I have yet to see one that provides a clear-cut guide for whipping up a winning ad or mailing from scratch.

Nevertheless, I've collected a few of my favorite selling recipes and present them here in the hope that they may provide inspiration at a moment when you need it most.

Copyright © 2001 Dean Rieck. All Rights Reserved.
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