10 Little-Known Formulas for Successful Advertising

by Dean Rieck

What is your formula for creating effective sales messages? If you're like most people, you'll say, "AIDA," an acronym for Attention, Interest, Desire, Action. It's a classic, perhaps the most quoted formula in advertising and marketing.

However, just as a skilled craftsman expands his or her creative abilities by collecting and mastering a variety of tools, a savvy marketer can expand his or her creative abilities by collecting and mastering a variety of formulas. Here are some less famous but highly inspirational formulas to add to your collection:

Copyright © 2003 Dean Rieck. All Rights Reserved.
Click here for reprint policy.

Send a link of this article to a friend.

AddThis Social Bookmark Button


Home    Services    FAQ    Bio    Kudos    Samples    Contact
Learning Center    Site Map    Blog    Products

Copyright © Direct Creative. All Rights Reserved.